Case Studies

Bürkle transformed their take-to-market process with Smartsheet Control Center.

Issuing quotes for new projects, finalizing budgets for production and implementation, and securing customer approvals are now seamless. We’re seeing major gains in efficiency, transparency, and team collaboration. 


About Robert Bürkle

Robert Bürkle GmbH (Bürkle) is a global leader in manufacturing machines and systems for surface finishing and lamination. Known for their cutting-edge solutions in woodworking, photovoltaics, and various industrial applications, Bürkle specializes in providing machinery that coats and processes materials to meet precise customer requirements. Their commitment to innovation and quality has made them a preferred partner worldwide.

The Challenge

Streamlining Complex Customer Project Management for Faster Time-to-Market

As Bürkle expanded and diversified its product offerings, the company sought a digital solution to accelerate the time-to-market of its customized production lines. Facing challenges in managing a growing volume of projects, Bürkle required a more streamlined approach for handling essential take-to-market activities, from pre-sales to quoting, budgeting, and approvals. The goal was to eliminate manual inefficiencies and reduce the dependency on lengthy email chains for budget approvals and document updates.

The Solution

Smartsheet Control Center – Enabling Efficient, Transparent, and Scalable Project Management

About Smartsheet Control Center 

Smartsheet Control Center is a powerful platform that enables organizations to centrally manage projects and processes at scale. With tools for standardized project setup, real-time visibility, and workflow automation, Control Center enhances efficiency and collaboration across teams, making it ideal for complex, multi-step processes like Bürkle’s.

How MASA Consult and Smartsheet Control Center Transformed Bürkle’s Workflow 

MASA Consult, a Smartsheet partner, guided Bürkle in digitalizing its take-to-market processes. The MASA team collaborated with Bürkle to design a customized project management structure that supports each unique production line and customer project, enhancing overall project efficiency and transparency.

Project management tool for deployment of processing line for a customer ensuring all internal requirements are met before entering next stage of the project.

Key Features of the Solution

1. Automated Pre-Sales and Offering Phases
Through Smartsheet’s automated workflows, Bürkle now manages pre-sales and proposal stages with fewer manual touchpoints. Teams can collaborate on initial customer quotes, expediting project initiation and setting a strong foundation for timely project completion.

2. Quoting and Budgeting Integration
Smartsheet Control Center allows Bürkle to handle quotes and budget approvals in a single, unified platform, eliminating extensive email chains and document versions. Notifications are triggered when a project advances, enabling teams to issue detailed budgets and obtain necessary approvals swiftly.

3. Enhanced Transparency and Collaboration
Real-time project visibility has improved cross-departmental alignment, empowering Bürkle’s teams to monitor project health, track approvals, and adapt rapidly to any changes. This level of transparency has streamlined decision-making and enhanced collaborative efforts across departments.

The Results

Bürkle’s project management has been transformed with MASA Consult’s Smartsheet solution. By automating their take-to-market processes, Bürkle has achieved:

Significant Reduction in Administrative Time
With automated workflows and a centralized platform, Bürkle’s teams are no longer bogged down by redundant emails or document versioning, enabling faster approvals and more efficient project advancement.

Enhanced Collaboration and Transparency
The solution has improved communication between departments, providing a shared understanding of each project’s status and next steps. This collaborative environment has contributed to a more agile and responsive project management approach.

Improved Time-to-Market
By reducing manual inefficiencies, Bürkle is now able to bring projects to market more quickly, helping them meet customer demands and maintain a competitive edge in the market.

The tool enables capturing all essential information about the customer project. This ensure all documents are accessible from this dashboard.

Customer Feedback

Bürkle’s team noted the transformative impact of MASA Consult’s expertise and Smartsheet’s capabilities on their operations:

“Working with MASA Consult was an absolute game-changer. Their expertise and commitment have helped us overcome key challenges in our take-to-market processes, making us more agile and responsive to customer needs. We can’t recommend MASA Consult highly enough—they’re not just consultants; they’re true partners in our growth.”
David Cledon
Head of Corporate Development

Looking Ahead

Bürkle looks forward to continuing its partnership with MASA Consult, exploring additional ways to enhance operational efficiency and maintain its leadership in innovative machinery solutions.

Project Info

  • Category: Manufacturing
  • Client: Robert Bürkle GmbH
  • Location: Germany
  • Solution: Manufacturing
  • Department: Pre-Sales
  • Completed Date: 2024

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